In past articles, we’ve taken a look at the importance of defining WHY your organization exists crystallizing its CORE VALUES and establishing the OVERARCHING GOAL for your organization. This article attempts to pull it all together & demonstrate the benefits to an organization of developing and employing these tools with an admittedly oversimplified example.
The three components mentioned above all play an important role in setting the direction of your organization while providing guidance for all processes, procedures and decisions. This “Navigation System” lets everyone both inside and outside your organization know what, why and how you do what you do. By providing your team with this framework, you’ve built a foundation upon which your organization can be aligned; that is, everyone working in the same direction toward a common goal and for the same reason. Granted, you can’t just toss out some magic pixie dust and have such a scenario suddenly appear. More about that in a future post.
As an example, let’s assume the following about The Holy Cannoli Bakery:
Given even just these simple parameters, can you envision how easy it is to make decisions in this organization? Decisions about who is hired & where to find them, branding & marketing, client selection, sales process, performance metrics, etc. all become exponentially more clear. For example,
You may be thinking, but not everyone is interested in expanding their waistline & tipping their scale. Exactly! As Simon Sinek states, “"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe".
When you provide your team with a framework within which to function, decisions and creative solutions become more clear. Everyone is “on the same page” and working for the same cause. Your team is comprised of people championing your “WHY” and who share the same core values. Egos and silos take a back seat because everyone is working for something they personally believe to be important and is larger than they are.
As a leader, if you truly want to empower your team, align your organization and raise the levels of innovation, initiative and accountability you have to do your job and set the course. Developing your organization’s “Navigation System” helps leaders do exactly that.
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